{"id":296,"date":"2011-08-31T17:30:49","date_gmt":"2011-08-31T17:30:49","guid":{"rendered":"http:\/\/health.re.kr\/?p=296"},"modified":"2011-08-31T17:30:49","modified_gmt":"2011-08-31T17:30:49","slug":"296","status":"publish","type":"post","link":"http:\/\/health.re.kr\/?p=296","title":{"rendered":"[\ud6c4\uae30_\uc218\uac15\uc0dd \ubc15\uc720\uacbd \uc791\uc131] 2011.08.26"},"content":{"rendered":"

\uac74\uac15\uc758 \uc815\uce58\ud5591<\/span><\/p>\n

\uc81c 3\uac15. \uac74\uac15\uc815\ucc45\uc758 \uc815\uce58\ud559\uc801 \ubd84\uc11d\uacfc \uc804\ub7b5<\/span><\/p>\n

  <\/o:p><\/p>\n

\uc77c \uc2dc: 2011\ub144 8\uc6d4 26\uc77c<\/span><\/p>\n

\uc791 \uc131: \uc218\uac15\uc0dd \ubc15 \uc720 \uacbd <\/span><\/p>\n

  <\/o:p><\/p>\n

  <\/o:p><\/p>\n

  <\/o:p><\/p>\n

\uc815\uce58\ud559\uc774 \uacf5\ubd80\ud558\ub294 \ud2c0\uc744 \uc81c\uacf5\ud574\uc904 \uc218 \uc788\uc9c0\ub9cc \ud604\uc2e4\uc815\uce58\ub97c \ubaa8\ub450 \uc124\uba85\ud558\uae30\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\ub2e4. \uc544\ubb34\ub9ac \uc633\uc740 \uc815\ucc45\uc778 \uac83 \uac19\uc544\ub3c4 \uadf8\uac83\uc774 \ud604\uc2e4\uc5d0 \ubc18\uc601\ub418\ub294 \uac83\uc740 \uadf8\uac83\uc758 \uc633\uc74c\uc774\ub098 \uc5b4\ub5a0\ud568\uc5d0 \uc758\ud558\uc9c0 \uc54a\uc744 \ub54c\uac00 \uc788\uace0, \uc544\ubb34\ub9ac \uc548 \ub420 \uac83 \uac19\uc740 \uac83\ub3c4 \uc774\uc0c1\ud558\uac8c \ud1b5\uacfc\ub418\ub294 \uacbd\uc6b0\uac00 \uc788\ub2e4.<\/span><\/p>\n

  <\/o:p><\/p>\n

1. \uc65c \uc815\uce58\ubd84\uc11d\uc778\uac00? <\/span><\/p>\n

  <\/o:p><\/p>\n

\uc815\uce58\uc801 \uc2e4\ud604 \uac00\ub2a5\uc131\uc740 \u2018\ub9cc\ub4e4\uc5b4\u2019 \uac00\ub294 \uac83\uc774\ub2e4. \ud574\uc57c \ud55c\ub2e4\uace0 \uc5ec\uae34\ub2e4\uba74 \uadf8\ub7fc \uc5b4\ub5bb\uac8c \ud558\uba74 \uac00\ub2a5\ud574\uc9c8 \uac83\uc778\uac00\ub97c \uba3c\uc800 \uc0dd\uac01\ud558\uae30 \uc2dc\uc791\ud558\ub294 \uac83\uc774\ub2e4. \ub610\ud55c \uc815\ucc45\uc801 \uc758\uc9c0 (political will)\ub780 \ub9d0 \uadf8\ub300\ub85c\uc758 \ub2e8\uc21c\ud55c \ub73b, \uc0dd\uac01, \ud76c\ub9dd \uac19\uc740 \uac83\uc774 \uc544\ub2c8\ub77c \uc815\uce58\uc801 \uae30\uc220, \uc815\uce58\ubd84\uc11d, \uadf8\ub9ac\uace0 \uc815\uce58\uc804\ub7b5\uc73c\ub85c \ud45c\ud604\ub418\ub294 \uac83\uc774\ub2e4. <\/span><\/p>\n

\uc815\uce58\ubd84\uc11d\uacfc \uc815\ucc45\uacb0\uc815\uacfc\uc815\uc5d0 \uae30\uc5ec\ud558\ub294 \ubc29\uc2dd\uc778 \uc815\uce58\ub9e5\ub77d\uc744 \uc54c\uc544\uc57c \uadf8 \ub098\ub77c\uc758 \uc815\uce58\ub97c \uc774\ud574\ud560 \uc218 \uc788\ub2e4. (\uc608\ub97c \ub4e4\uc5b4 \uce5c\uc11c\ubbfc\uc744 \ud45c\ubc29\ud588\ub358 \uae40\ub300\uc911 \uc815\ubd80 \ub54c \ube48\uace4\uc815\ucc45\uc774 \ubd80\uc9c4\ud588\ub358 \uc774\uc720.) \uc815\uce58 \ub9e5\ub77d\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uc815\uce58\ubd84\uc11d\uacfc \uc815\ucc45\uacb0\uc815\uacfc\uc815\uc5d0 \uae30\uc5ec\ud55c\ub2e4. (collins, 2005)<\/span><\/p>\n

– \uc65c \uc774 \uc774\uc288\uac00 \uc548\uac74\uc774 \ub418\ub294\uc9c0 \ub610\ub294 \uc548\ub418\ub294\uc9c0\ub97c \uc124\uba85<\/span><\/p>\n

– \uc815\ucc45\uacb0\uc815\uacfc\uc815\uc758 \uc6b0\ubc1c\uc801 \uc131\uaca9\uc744 \uc124\uba85<\/span><\/p>\n

– \uc815\uce58\uacfc\uc815 \uc758 \uc0ac\ud68c\uc801 \uc5ed\uc0ac\uc801 \uc758\ubbf8\ub97c \uc81c\uacf5<\/span><\/p>\n

– \uc815\uce58\uc801 \uc2dc\ud589\uac00\ub2a5\uc131\uc744 \ud3c9\uac00\ud574\uc90c<\/span><\/p>\n

  <\/o:p><\/p>\n

2. \uc815\uce58\ubd84\uc11d\uacfc \uc815\uce58\uc804\ub7b5 <\/span><\/p>\n

  <\/o:p><\/p>\n

-\uc138 \uac00\uc9c0\uc758 \uc694\uc18c: power(\uad8c\ub825) \/ position(\uc785\uc7a5) \/ number(\uc9c0\uc9c0\uc790 \uc218)<\/span><\/p>\n

-\uc815\uce58\uc5ed\ub3d9\uc758 4\uc694\uc18c : player(\ucc38\uc5ec\uc790) \/ power(\uad8c\ub825) \/ position(\uc785\uc7a5) \/ perception(\uc778\uc2dd) <\/span><\/p>\n

-\uc815\uce58\uc758 \uaf43\uc740 \u2018\uc544\uc820\ub2e4\ud654\u2019\uc5d0 \uc788\ub2e4. \uc774\ud6c4\ub294 \uc815\uce58\uc5ed\ub3d9\uc758 \uc21c\ud658\uad6c\uc870\uc5d0 \ub530\ub77c \uc790\ub3d9\uc73c\ub85c \ub3cc\uc544\uac00\uac8c \ub418\uc5b4\uc788\ub2e4.<\/span><\/p>\n

-stakeholders : \ubcf4\uac74\uc758\ub8cc\uc758 stakeholder\ub294 \uc5b4\ub514\uc778\uac00? (\uc608\ub97c \ub4e4\uc5b4 \uc601\ub9ac\ubcd1\uc6d0\uc758 stakeholder\ub294 \uc0ac\uc2e4\uc0c1 \ubcf4\uac74\uc758\ub8cc\uc778\ubcf4\ub2e4\ub294 \ub300\uc790\ubcf8\uacfc \uae30\uc7ac\ubd80\uc774\ub2e4.)<\/span><\/p>\n

  <\/o:p><\/p>\n

3. \ubcf4\uac74\uc758\ub8cc \uc815\uce58\uacfc\uc815<\/span><\/p>\n

<\/span><\/p>\n

\ubcf4\uac74\uc758\ub8cc\uc815\ucc45\uc758 \uc758\uc81c\uc124\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc778\uc73c\ub85c\ub294 \ub300\uc911\ub9e4\uccb4\ub098 \uacbd\uc81c\uc801 \uc720\uc778 \ub4f1\uc758 \ub300\uc911\uc801 \uad00\uc2ec, \ud604\uc2e4\uc758 \uc704\uae30, \uc815\uce58\uc21c\ud658\uad6c\uc870\uc640 \ud0c0\uc774\ubc0d, \uc0c8\ub85c\uc6b4 \uc5ed\uc0b4\uc790\uc758 \uc9c4\uc785, \uc815\ubd80\uc758 \uae09\uaca9\ud55c \ubcc0\ud654, \uc0ac\ud68c \ubb38\ud654, \ub9ac\ub354\uc2ed\ub4f1\uc744 \uc774\uc57c\uae30 \ud558\uc600\ub2e4. \uadf8\ub9ac\uace0 \ud604\uc2e4\uc801\uc73c\ub85c \ub2e4\ub978 \uc815\uce58\uacfc\uc815\uacfc \ub2e4\ub978 \uc810\uc774 \uc788\ub2e4\uba74 \uc804\ubb38\uc9c0\uc2dd\uc758 \uc811\uadfc\uc131\uc5d0 \ub530\ub978 \uae30\uc220\uc801 \ub09c\ud574\uc131\uc774 \uc788\uace0 \uc798 \uc870\uc9c1\ud654\ub41c \uc9d1\ub2e8\ub4e4\uc5d0 \uc9d1\uc911\ub418\ub294 \ube44\uc6a9\uc5d0 \ube44\ud574 \uc870\uc9c1\ud654\ub418\uc9c0 \ubabb\ud55c \uc9d1\ub2e8\ub4e4\uc5d0\uac8c\ub294 \uc0b0\uc7ac\ud55c \ud3b8\uc775\uc774\ub77c\ub294 \ubd88\uc77c\uce58\uc758 \ubb38\uc81c\uac00 \uc788\ub2e4. <\/span><\/p>\n

\uc8fc \uad50\uc7ac\uc5d0 \ub098\uc624\ub294 \uc870\uc885\uc190\uc7a1\uc774\uc758 \uac1c\ub150\uc774 \uc911\uc694\ud558\ub2e4. \uc7ac\uc815, \uc9c0\ubd88\ubc29\uc2dd, \uc870\uc9c1, \uaddc\uc81c, \ud589\ub3d9(\uc608\ub97c \ub4e4\uba74 social marketing, \ud64d\ubcf4, \ud639\uc740 propagenda)\uc758 \uac01\uac01\uc758 \uc190\uc7a1\uc774\ub294 \ud6a8\uc728, \uc9c8, \uc811\uadfc\ub3c4\ub77c\ub294 \uc911\uac04\ubaa9\ud45c\uc774\uc790 \uac8c\uc774\uc9c0\uc778 \ubd80\ubd84\uc744 \uac70\uccd0 \uad81\uadf9\uc801\uc73c\ub85c \u2018\uac74\uac15\uc218\uc900\u2019, \u2018\uc18c\ube44\uc790 \ub9cc\uc871\ub3c4\u2019, \u2018\uc704\ud5d8\uc73c\ub85c\ubd80\ud130\uc758 \ubcf4\ud638\u2019\ub97c \uc704\ud574 \uc870\uc791\ub418\uc5b4\uc57c \ud55c\ub2e4. \ubb38\uc81c\ub294 \uc5b4\ub290 \ud558\ub098\uc758 \uc870\uc885\uc190\uc7a1\uc774\ub85c\ub294 \uac08 \uc218 \uc5c6\ub2e4\ub294 \uac83\uc774\ub2e4. \uac01\uac01\uc758 \uac83\ub9cc \uc6c0\uc9c1\uc774\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc804\uccb4\uc801\uc778 \ud750\ub984\uc744 \uac01 \uc190\uc7a1\uc774\ub4e4\uc744 \uc870\uc808\ud574\uac00\uba70 \ubc14\ub77c\ubcf4\ub294 \ub113\uc740 \uc2dc\uac01\uacfc \uc6b4\uc6a9\ub2a5\ub825\uc774 \uc788\uc5b4\uc57c \ud55c\ub2e4. <\/span><\/p>\n

  <\/o:p><\/p>\n

* policy maker\ub77c\ub294 s\/w program\uc744 \ud1b5\ud574 \ud55c \uac00\uc9c0\uc529 \uc9da\uc5b4\ubcf4\ub294 \uc21c\uc11c\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\ub9e4\uc6b0 \uae30\ucd08\uc801\uc778 \uc218\uc900\uc758 \ubd84\uc11d\ub3c4\uad6c\ub77c\uc9c0\ub9cc \ubaa8\ud638\ud558\uac8c \uba38\ub9bf\uc18d\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub208\uc73c\ub85c \ud655\uc778\ud558\ub294 \ucc28\uc6d0\uc5d0\uc11c \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc9c0\uc9c0\uc640 \ubc18\ub300 \uc138\ub825 \uac01\uac01\uc758 position\uacfc power\ub97c \uc785\ub825\ud558\uc5ec \uc815\uce58\uc9c0\ub3c4\ub97c \uadf8\ub824\ubcf4\uace0 \uadf8\uac83\uc744 \uc704\ud574 power, position, number\ub97c \ub298\ub9ac\uace0 \uc81c\uc9c0\ud558\ub294 \uc804\ub7b5\uc744 \uc9d1\uc5b4\ub123\uace0 \uc774\uc5d0 \ub530\ub978 \uc8fc\uad00\uc801\uc778 \uc131\uacf5\ud655\ub960\ub4e4\uc744 \uc81c\uc2dc\ud558\uc5ec \ubaa8\ub4e0 \uc804\ub7b5\uc774 \uc774\ub8e8\uc5b4\uc84c\uc744 \ub54c \uad81\uadf9\uc801\uc73c\ub85c \ub098\ud0c0\ub0a0 \uc815\uce58\uad6c\ub3c4\uc640 \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

  <\/o:p><\/p>\n

  <\/o:p><\/p>\n

** \uc5b4\ub290 \uc815\ub3c4 \uac1c\ub150\uc801\uc774\uace0 \uc6d0\ub860\uc801\uc778 \ub290\ub08c\uc758 1, 2\uac15\uacfc \ub2ec\ub9ac \ud55c \uac78\uc74c \ub354 \uc2e4\uc804\uc758 \ubb38\uc81c\ub97c \ubc14\ub77c\ubcf8 3\uac15\uc740 \ubc1b\uc544\ub4e4\uc774\uace0 \uc774\ud574\ud558\ub294 \uc815\ub3c4\uac00 \ubd80\uc871\ud55c \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\uc81c \ub9c8\uc9c0\ub9c9 4\uac15\ub9cc \ub0a8\uaca8\ub450\uace0\uc11c \uc774\ub7f0\uc800\ub7f0 \uc0dd\uac01\uc744 \ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uac74\uac15\uc815\ucc45\uc5d0 \ub300\ud574 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \ud604\uc2e4\uc758 \uc5ec\ub7ec \uc774\uc288\uc5d0 \ub300\ud574\uc11c\ub3c4 \uace0\ubbfc\ud574\ubcf4\uace0, \uadf8\ub9ac\uace0 \ubcf4\uac74\ud559 \uacf5\ubd80\ub97c \ub9c9 \uc2dc\uc791\ud55c \ud559\uc0dd\uc73c\ub85c\uc11c \ud558\ub098 \ud558\ub098 \uc54c\uc544\uac00\ub294 \uac83\uc774 \uae30\uc058\uba74\uc11c\ub3c4 \uc5b4\ub518\uc9c0 \ub2f5\ub2f5\ud558\uace0 \uc2dc\uc6d0\uce58 \uc54a\uc740 \uae30\ubd84\uc774 \ub4e4\uc5c8\ub358 \uc774\uc720 \uc911\uc5d0 \ud55c \uac00\uc9c0\uac00 \u2018\ud604\uc2e4 \uc815\uce58\uc758 \ubb38\uc81c\u2019\uc5d0 \uac00\ub85c\ub9c9\ud600\uc11c\uc778 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \uac15\uc758\ub97c \ud1b5\ud574 \ubcf4\uac74\uc815\ucc45 \uc790\uccb4\ub97c \uacf5\ubd80\ud558\ub294 \uac83\uacfc \uc815\uce58\ub77c\ub294 \ubcf5\uc7a1\ud55c \uc2dc\uc2a4\ud15c\uc744 \uacf5\ubd80\ud558\ub294 \uac83 \ub450 \uac00\uc9c0\ub97c \ud568\uaed8 \uc0dd\uac01\ud560 \uc218 \uc788\ub294 \uc2e4\ub9c8\ub9ac\ub97c \uc5bb\uc740 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc544, 3\uac15\uc758 \ub0b4\uc6a9\uc740 \uc8fc\uad50\uc7ac\uc778 \u2018\ubcf4\uac74\uc758\ub8cc\uac1c\ud601\uc758 \uc815\uce58\ud559\u2019 chapter 4.\ub97c \uc77d\uc73c\uba74 \ud55c\uce35 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\uac74\uac15\uc758 \uc815\uce58\ud5591 \uc81c 3\uac15. \uac74\uac15\uc815\ucc45\uc758 \uc815\uce58\ud559\uc801 \ubd84\uc11d\uacfc \uc804\ub7b5   \uc77c \uc2dc: 2011\ub144 8\uc6d4 26\uc77c \uc791 \uc131: \uc218\uac15\uc0dd \ubc15 \uc720 \uacbd       \uc815\uce58\ud559\uc774 \uacf5\ubd80\ud558\ub294 \ud2c0\uc744 \uc81c\uacf5\ud574\uc904 \uc218 \uc788\uc9c0\ub9cc \ud604\uc2e4\uc815\uce58\ub97c[…]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[6],"tags":[],"views":831,"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"_links":{"self":[{"href":"http:\/\/health.re.kr\/index.php?rest_route=\/wp\/v2\/posts\/296"}],"collection":[{"href":"http:\/\/health.re.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/health.re.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/health.re.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/health.re.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=296"}],"version-history":[{"count":0,"href":"http:\/\/health.re.kr\/index.php?rest_route=\/wp\/v2\/posts\/296\/revisions"}],"wp:attachment":[{"href":"http:\/\/health.re.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/health.re.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/health.re.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}